The app and VR glasses brought the tent to life, engaging young and old in the history and story of the Great Exhibition. Understand a sponsor’s goals: It’s impossible to succeed if you don’t define your sponsor’s goals.
This exciting digital activation conveyed the wonder of the original exhibition using contemporary innovations and reminded us that the 21st century doesn’t have a monopoly on virtual reality and also that some aspects of digital activations are pretty straightforward – for example you can create your own stereoscopes by standing on one leg! There are four steps you can take to make digital activations more successful: 1. Visitors viewed these via the 1851der app we created, connecting historical innovations to today by turning our phones into Victorian stereoscopes. Heres how brands like Target, Hyatt, Urban Decay and National Geographic have used vending machines to promote new products, distribute prizes, generate social media posts and more. Your social media reputation is significant. Utilize Social Media Platforms & Hashtags Utilize your social media channels to humanize the event and engage with customers. Event technology for brand activations and experiential marketing.
Working for the Royal Commission for 1851, we produced used Google Cardboard viewfinders for visitors to view original 3D stereoscopes contributed by the V&A – a type of 3D photography tech presented at the original Great Exhibition in 1851 – alongside NASA’s stereoscopic images of space. Let’s shed some light on the best event activation ideas that would serve you with brilliant results. Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Social Playground offers a unique & tailored experience, turning ideas for events into. Authentic original VR – the Victorian stereoscope souvenir of the Great Exhibition of 1851 was the vanguard of virtual reality.
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